Copywriting/Advertising I Do


I do some really fun copywriting stuff.

We can chat about it on LinkedIn.

For Doritos®:

Doritos® is BOLD. Doritos® is INTENSE. My job was to capture the voice of the boldest generation and bring them our content in promotions in ways that they found exciting, new, and thrilling — from concept to launch.

Doritos® Legion Of The Bold

Legion Of The Bold is a crowdsource platform where we challenge consumers to produce awesome content for cash and prizes. Here, I revise the challenge briefs into a Doritos® voice and compose weekly update emails to consumers to keep their interest engaged.

Crash The Super Bowl 9

I did game day War Room social media for Crash The Super Bowl 9 on Twitter and Facebook, and wrote a parody commercial script. You can see that spot, and the original, here:

Victoria’s Secret Original

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Doritos® Secret Parody

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Avengers

Doritos® did a lot of work with their partnership with Marvel’s Avengers: Age Of Ultron. In addition to point-of-sale displays, I also did copy for the Doritos® Avengers social posts, promotion website, weekly update emails, and scripts for the video series we shot in Las Vegas. The videos and script are currently up for 2016 Addys.

Doritos® Inner Captain America Challenge: Shield Sprint

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Doritos® Inner Hulk Challenge: Smash

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Doritos® Inner Thor Challenge: Harness Thor’s Power

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Doritos® Inner Iron Man Challenge: Flight School

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Doritos® Roulette

Doritos® came out with a brand-new product called Doritos® Roulette, a gamified spin on the regular snacking experience. I helped to concept for the project, as well as all copy for the website and social channels including Facebook and our central (and massive) Twitter program.

Because we struck out in a new direction on Twitter, Doritos® Roulette was the #1 best-performing limited time product launch Frito Lay has ever done. The Frito Lay Chief Marketing Officer, Ram Krishnan, even featured the program on his blog for its success.

Want Better Engagement? Take A Chance

For NickMom:

Nickelodeon has their own Buzzfeed-For-Moms site, NickMom. I did a lot of sponsored content, where I demonstrated how the products could not just make their lives easier, but make it more fun as well.

Target:
Nightmares Only Women Have
Do You Need These Clothes From Target?
Accurate Target Department Labels
NickMom’s Mother’s Day Push:
Mom Claus
Kid’s Choice Awards:
MASH For Moms
Top 9 Reasons Slap Bracelets Are Awesome
Ways To Repurpose Your Old Scrunchies
Ways To Reuse Old Friendship Bracelets
Clorox:
How To Do Laundry In 17 Easy Steps
What Cleaning Products Say Vs What They Do
GoGurt:
Contents of Your Fridge Before Kids Vs After Kids
Energizer:
Top 9 Things That Have Complementary Energy Levels To My Toddler
MFF: Mom Friends Forever: This is a NickMom TV show that I wrote online content for to turn web/Facebook crawlers into viewers.
Everything You Need For College Move-In Day
BFF Acronyms For Moms
Teen Excuses I Can Also Try At Work
YOUR Teenage Past Vs Your Teen’s Present
So You Wanna Be An MFF For Catherine, Duchess of Cambridge